Earth LinC · Open Research
Open research,
in motion.
Earth LinC is a study, and a study is read before it is believed. Most of what lives here is still being written, recorded, or under review. We publish as it emerges — nothing hidden, nothing waiting for permission.
> observing on-chain ecological behavior...> observations: forming> 6 ecological action categories tracked> pattern: emerging>_ █
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Our work
What we are writing, mapping, publishing
Position Paper · In Development
The On-Chain Ecological Behavior Economy
Ellen Shi · Ellen Wu
Ellen Shi — Founder & CEO, YuCROWN Corporation, 501(c)(3), NJ, USA
Ellen Wu — Founder, The Resilient Solution Hub, Singapore; Lead Advisor, Earth LinC
Ecological behavior — what billions of people do for this earth — has never had a form. Healthcare has the medical record. Finance has the ledger. Education has the transcript. Ecology has none. Without form, ecological behavior is invisible, unsustainable, and trapped in charity. We propose that, like financial behavior and social behavior before it, ecological behavior can become an economy when it acquires a form. The form we describe is an on-chain ecological identity — sovereign, persistent, AI-navigable, belonging to the person who acts. The conditions for it now exist for the first time.
In development · first publication forthcoming on Medium & Paragraph
The paper is being written in the open. We will publish drafts and revisions on our Medium and Paragraph channels as they are ready — not behind a paywall, not waiting for permission.
Our work · Taxonomy
Six categories of ecological action.
Grounded in IUCN-CMP (Salafsky et al., 2008), Stern (2000), and Ones & Dilchert (2012). Each existing framework sees a real piece of ecological behavior — and misses the question of form. The six categories are what remains when you ask: what kind of record does each kind of action produce?
Category
What it produces
Temporal structure
Restoration Live
Living entity
Ongoing — organism grows
Remediation
Event record
Event-based — action complete
Monitoring
Data contribution
Accumulates with repetition
Protection
Protection record
Ongoing — value in consistency
Education
Participation record
Event-based — capacity persists
Sustainable Practice
Practice certification
Continuous — periodic audit
Our work · Essays & Writing
Where the thinking gets short.
Essay · Medium · Earth LinC publication
Roots Remember
The origin story of Earth LinC — what happens when ecological behavior has a form for the first time. Also published in Chinese as 草木记人.
Read on Medium →
Coming · Paragraph.com
More writing, as it emerges
Papers and notes will appear at Paragraph as they're published. The Web3-native publication channel for the study.
Coming · channel registered
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Conversations
Who we are talking to
C// Conversations
Where on-chain
meets off-chain.
C// Conversations is a talk series on on-chain ecological behavior — the C stands for both chain and conversation. We sit down with the people building, verifying, deploying, and questioning this space: technologists, companies, ecologists, field practitioners, researchers. Published on YouTube and WeChat as they are recorded.
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01
Bas Fransen · EcoMatcher — What does it mean to verify a tree?
On TreeCorder, TreeChain, ecological verification, and why EcoMatcher became Earth LinC's first verification partner.
April 2026 · Coming
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02–
Technologists, enterprises, ecologists, practitioners
More conversations as the series finds its voices. If you are building, deploying, or questioning on-chain ecological behavior, write to us — C// is open.
Get in touch →
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Around us
What other people are studying
Around us
Other people are
studying this too.
On-chain ecological behavior is not Earth LinC's idea alone. Researchers, blockchain projects, and ecologists around the world are converging on the same questions from different directions. We read what they publish. We link to it here so you can read it too.
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Find us
Where to follow the study in real time
Find Earth LinC in the world